National Oral Health Day - Switch to Water
The NZDA-led, fifth National Oral Health Day was celebrated on the first Friday in November 2018. New Zealanders were challenged to ditch the sugary drinks and ‘Switch to Water’ for the entire month of November as part of this campaign.
New Zealand pole vault athlete and Olympian Eliza McCartney was the new face of this campaign. Apart from featuring in a campaign poster, Eliza also promoted the Switch to Water challenge in an online video and a radio advert. Overall, about 15,000 kiwis took the Switch to Water challenge in November.
“I know that it’s all about one step at a time, so opting for water over sugary drinks is the perfect first step, towards a healthier you.
Not only is this great for dental health, but this means fewer unneeded ‘empty’ calories, and there’s the acidity in sugary drinks which erodes tooth enamel,” - Eliza McCartney
Apart from schools, there was also great support from NZDA dentists up and down the country, and various health groups and DHBs also backed the challenge.