National Oral Health Day - Switch to Water
The NZDA-led, fourth National Oral Health Day was celebrated on the first Friday in November 2017. New Zealanders were challenged to ditch the sugary drinks and ‘Switch to Water’ for the entire month of November as part of this campaign.
New Zealand pole vault athlete and Olympian Eliza McCartney was the new face of this campaign. Apart from featuring in a campaign poster, Eliza also promoted the Switch to Water challenge in an online video. In its first week alone, the challenge attracted nearly 20,000 supporters who signed up to swap their sugary drinks for water. Overall, about 26,000 kiwis took the Switch to Water challenge in November.
"Being an athlete, it is so important that I have water on hand for when I'm thirsty. Choosing water is a great first step towards a healthier diet, simply by cutting out sugary drinks that are highly acidic and full of calories" - Eliza McCartney
Apart from schools, there was also great support from NZDA dentists up and down the country, and various health groups and DHBs also backed the challenge.